it luggage

If you’ve read the blog post I did about me called “Behind the lens” then you’ll understand how important travel and street photography - I wouldn’t be where I am and the way I am today. 

 

When it luggage reached out to me to cover their lifestyle content needs, I thought, “this is perfect. I’ll have a great opportunity here to showcase all my skills and experience doing street and travel photography whilst wearing my marketing-hat; DREAM BRIEF!!” 

 

The brief required me to consider the following passion points for people in their 20s and 30s: travel & fashion, with the key emotional attributes being fun and adventure. 

 

I booked three models for two separate shoots. My vision was to have one indoors in St Pancras and another on Millennium Bridge looking onto St Paul’s Cathedral on a sunny day. The indoor one came about because the weather was awful (despite it being summer) and it presented my client with more options depending on the story they wanted to tell. 

 

My client loved empowering me to organise the whole shoot with minimal involvement from their marketing team and the results blew them out the water. It’s important to mention that a vision is not enough sometimes. The skill to remove the hundreds of people, scaffolding, cranes, litter and other distractions from the backdrop, and edit the photos without losing the suitcase’s true identity, i.e. it’s colour and texture, is a question of one’s post-editing skillset. 

 

They were able to supply these assets to their third party distributors and make their POS stand out more from competitor brands in-store and online.