Differentiating Between Amateur and Professional Photographers
It is estimated that over 3.8 billion people own a smartphone in 2024 and we all know how much smartphone cameras have improved in the last few years especially. This means that it’s becoming easier for people to rely on their phone to capture content. In fact, it’s pushed the camera manufacturers to innovate and […]
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The Art of Food Photography
Food photography is one of the most popular forms photography. In this article we delve into the world of professional food photography and share some examples by Martin Creates. At Martin Creates, we have a wide range of experience in food photography and videography. This ranges from bakery and pastry photography, restaurants, cafes, granola, healthy […]
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My Favourite Lens – Written by a Professional Photographer
Since starting Martin Creates and offering professional photography and videography services, this has become toughest question I get asked quite often… there are literally too many lenses to choose from. The difficulty comes not only in the focal length and aperture but also due to the fact that there are lenses which are more […]
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Bacardi: A Lesson on Visual Storytelling by One of the Best
Bacardi, as many of you will know, is a well-established brand in the spirits industry known for its flexibility for being used in cocktails around the world. They have some of the best marketing and distribution experts around and they deploy various tactics to tell compelling visual stories about their cocktails, mixologists and brands. […]
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Should Businesses still Invest in Professional Photographers in 2024?
Following my previous blog post about the differences between an amateur and professional photographer and why it matters for your business, I was inspired to write on more topics to help as many entrepreneurs and business professionals this year. In this blog post, Martin Creates focuses on the relevance of professional commercial photography in 2024, […]
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Top 5 Travel Destinations for Photography in 2024 According to a Professional Photographer
There are plenty of niche styles of photography, which could be relevant, but aren’t captured in this blog post’s recommendations for photogenic cities to travel to in 2024. Examples include: sports photography, fashion photography, music event photography, marine life photography, safari & wildlife photography, astrophotography, automotive photography, archeological photography, macro photography and more. Instead, it’ll […]
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A Guide to Brand Activation Photography – A Case Study with Alice & Olivia in the Premium Fashion Industry
In the demanding world of premium fashion, maintaining a dynamic presence goes beyond runway shows, flashy billboards and glossy magazine spreads. Enter brand activations; immersive experiences that bridge the gap between a brand and its target audience. Alice and Olivia, a prominent name in high-end fashion, has recently achieved a status of having mastered the […]
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The Ultimate Guide to Professional Lifestyle Photography in 2024
Timeless results that don’t require the latest gear Smart ways to engage your target audience without breaking the bank Staying ahead of the game and enjoying lifestyle photography shoots in 2024 Why is Lifestyle Photography Important? Businesses and people hire lifestyle photographers to capture real-life events as accurately as possible; capturing life as it […]
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Capturing Your Precious Forever Moments – Weddings & More!
Have you ever been to a wedding? If not, let me tell you that every wedding has its own uniquely profound beauty. They are not just ceremonies; they’re promises, emotions and life-changing moments, all happening at once. At Martin Creates, we understand that this is more than just an “important occasion”. Professional wedding photography and […]
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What is Documentary Wedding Photography? Why is it Better?
At Martin Creates, we’ve noticed that there have been some shifting trends in the wedding photography industry as in recent years, couples of all ages, genders and cultures have wanted their special day captured differently. Why is reportage documentary style wedding photography better? When it comes to visual expression, there is seldom […]
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